As of February 2011, the unemployment rate for adult men was 8.7%. With more male candidates fighting over fewer job opportunities, landing work in today’s economy is more than a resume boasting professional experience and a college degree. Economists Daniel Hamermesh and Jeff Biddle discovered that attractive men and women enjoy hourly earnings 5% higher than those with average looks in a paper entitled, “Beauty and the Labour Market”. Simply put, looking good pays.
In 2010, 1.1 million cosmetic procedures were performed on men according to a recent report released by the American Society of Plastic Surgeons. The number of cosmetic procedures is up 2% from 2009 and experts believe fierce job market competition is driving men to seek everything from Botox® to chemical peels to Ultrashape. Men in their forties, fifties, and sixties are getting passed over for job raises that are going to their younger colleagues.
Below are the five most popular male minimally-invasive cosmetic procedures for 2010:
1. Botox® (337,000)
2. Laser Hair Removal (165,000)
3. Microdermabrasion (158,000)
4. Chemical Peel (90,000)
5. Soft Tissue Fillers (78,000)
Males account for 5-10% of patients Dr. Zimmet sees each year, with the number of visits growing. The top reasons male patients seek out Dr. Zimmet are Botox® and pulsed light rejuvenation.
Women are quick to forget that men, too, are judged by their appearance and physique. Whether a trimmer waistline, a wrinkle-free forehead, or a rejuvenated face, a more youthful appearance has been proven to boost a man’s salary level, self-esteem, and love life.