Youth Wanted: Cosmetic Treatments Give Men a Competitive Edge in the Job Market
April 6th, 2011 by admin

As of February 2011, the unemployment rate for adult men was 8.7%. With more male candidates fighting over fewer job opportunities, landing work in today’s economy is more than a resume boasting professional experience and a college degree. Economists Daniel Hamermesh and Jeff Biddle discovered that attractive men and women enjoy hourly earnings 5% higher than those with average looks in a paper entitled, “Beauty and the Labour Market”. Simply put, looking good pays.
In 2010, 1.1 million cosmetic procedures were performed on men according to a recent report released by the American Society of Plastic Surgeons. The number of cosmetic procedures is up 2% from 2009 and experts believe fierce job market competition is driving men to seek everything from Botox to chemical peels to CoolSculpting ™. Men in their forties, fifties, and sixties are getting passed over for job raises that are going to their younger colleagues.
Below are the five most popular male minimally-invasive cosmetic procedures for 2010:
1. Botox (337,000)
2. Laser Hair Removal (165,000)
3. Microdermabrasion (158,000)
4. Chemical Peel (90,000)
5. Soft Tissue Fillers (78,000)
Males account for 5-10% of patients Dr. Zimmet sees each year, with the number of visits growing. The top reasons male patients seek out Dr. Zimmet are Zeltiq Coolsculpting ™ fat removal treatment, Botox and pulsed light rejuvenation.
Women are quick to forget that men, too, are judged by their appearance and physique. Whether a trimmer waistline, a wrinkle-free forehead, or a rejuvenated face, a more youthful appearance has been proven to boost a man’s salary level, self-esteem, and love life.
Photo: Noii














