If you want to lose weight, there are plenty of products and fad diets out there that claim they can help: the no-carb or low-fat diets, toning gels, weight loss patches and chewing gum, diet pills, special body wraps and even glasses that suppress appetite.

While they might temporarily give you the sense you’re making progress, these products are gimmicks that just waste your time and money. And yet, the weight loss industry in America pulls in billions of dollars each year from consumers who are struggling with being overweight or obese. Currently, 66 percent of the population fits into this category.

Even though it’s tough to hear (and even tougher to act upon), we know that for most people, the tried and true way to lose weight is by maintaining a healthy, balanced diet and by exercising regularly throughout the week.

But sometimes shedding pounds just isn’t enough to reach the body shape goals you have. Plenty of healthy individuals struggle to lose that last inch or two of stubborn belly fat, no matter how much they watch what they eat or how many crunches they do. That’s where CoolSculpting comes in.

Unlike the gimmicks, CoolSculpting is a science-driven, clinically-proven fat reduction system. Developed by research scientists at Harvard, CoolSculpting is a completely non-surgical, non-invasive procedure that targets stubborn fat cells associated with the “love handles” and “muffin tops” of a person’s middle section.

Fat cells are uniquely susceptible to cold temperatures, and researchers found that by applying prolonged, controlled cooling you can trigger natural fat cell elimination–all without causing any damage to surrounding cells or tissues.

So in just one one-hour procedure that requires no downtime, your clothes will fit better and your body will take the shape you haven’t been able to achieve through diet and exercise.

Right now at Zimmet Vein & Dermatology, we are offering CoolSculpting treatments at new, lower prices. Contact our Austin, Texas, office to find out more.